Creator-led growth. A new set of challenges.
Cal AI scaled through influencer partnerships and UGC. Behind that growth came a growing workload: outreach, contracts, briefs, content reviews and renewals.
300+Monthly creator partnerships
From experience to product
Every step that used to live in a different tool, from the first cold email to the renewal decision, became a screen in Virali.
More UGC. More to keep together.
Influencers and UGC helped QUITTR reach more people. As its creator program grew, managing deliverables, feedback, performance and payouts became harder to keep together.
200+Creator partnerships
From experience to product
Submissions, feedback and payouts now share one record per creator, so nothing is lost between a draft and a paid post.